Internal Creative Assets

Campaign Gallery

High-fidelity creative assets for the Authorized Dealer Program & National Partner Program.

National Partner Program

Enterprise partnership campaigns for national-scale companies

Referral Flow

NPP Ad #1 – "Monetize Referrals at Scale"

Approved

Primary Text

Your customers stay your customers. You simply unlock new value. Send qualified homeowners to ADT. ADT manages sales, installation, and ongoing service — and you earn industry-leading commissions.

Headline (Primary)

A Smarter Referral Model

Headline (A/B Variant)

Turn Referrals Into Real Revenue

Description

ADT handles fulfillment. You focus on growth.

Call to Action

Request Partnership Details

Customer Value

NPP Ad #2 – "Turn Your Customer Base Into Revenue"

Approved

Primary Text

You don't need a new offer. You already have the asset — your customer base. The ADT National Partner Program lets established companies monetize existing relationships without adding operational complexity.

Headline (Primary)

Turn Your Customer Base Into Revenue

Headline (A/B Variant)

Unlock Revenue From Customers You Already Serve

Description

Refer qualified homeowners. ADT handles the rest.

Call to Action

Request Partnership Details

Partnership

NPP Ad #3 – "Monetize Your Network"

Approved

Primary Text

You already serve homeowners at scale. Now you can unlock additional revenue — without changing your core business. Partner with ADT to monetize your existing customer base while ADT handles sales, installation, and customer service end-to-end. Built for national and multi-location companies.

Headline (Primary)

Monetize Your Network

Headline (A/B Variant)

Turn Customer Relationships Into Revenue

Description

A national partner model for companies that already reach homeowners.

Call to Action

Request Partnership Details

NPP Outreach System

How we drive qualified partner conversations at scale

Live Analytics

Cold Outreach Summary

How we drive qualified partnership conversations with national and multi-location home-service brands that already serve homeowners at scale.

Goal

Generate qualified partnership conversations with national brands that already serve homeowners at scale.

Method

High-volume, high-quality outbound email that is deeply personalized and written to an executive partnership standard.

Output

Consistent partner applications / booked intro calls from decision-makers (VP Partnerships, BD, Growth, Channel/Affiliate leaders).

How It Works

ICP Targeting

Account Selection

Identify national brands with homeowner customers (mortgage, insurance, pest, solar, windows/doors, home warranty, utility connect, etc.). Filter for multi-state reach, proven sales/marketing operations, and partnership readiness.

Contact Identification

Right Decision-Maker

Locate the best-fit contact(s) by title/function (Partnerships, Business Development, Growth, Channel/Affiliate). Maintain a strict quality bar: no "spray and pray" lists.

AI-Driven Research

Personalization

AI reviews the company's website, partner pages, and public business information to extract verifiable details. We create a "personalization token" for each prospect and map a "fit angle" for the account.

Email Creation

Human-Like, Executive Tone

Every email is built from the research, not generic templates. Short, clear, and partnership-focused. Subject lines are A/B tested to improve open and reply rates.

Quality Control

Compliance Gate

Emails are automatically checked to avoid unverified claims, incorrect assumptions, or overly promotional language. Only "approved" emails are sent.

Scale + Consistency

Deliverability

We distribute sending across multiple inboxes/domains for deliverability and stability. One contact per company per day max to protect brand perception.

Why This Outbound Works

High-quality conversations with the right executives (not low-intent clicks)

Personalization at scale without sacrificing credibility

Strong message match with the landing page: premium, professional, partnership-first

Fewer "what is this?" replies and more "send details / let's talk" responses

Fast feedback loop: we learn which industries and angles respond best and scale those

Cold Email Examples

Email Example #1

Partnership Owner – Simple & Direct

Subject A

Partnerships idea for {{Company}}

Subject B

ADT National Partner Program

Email Body

Hi {{FirstName}} — noticed {{Company}} serves homeowners across {{StateOrRegion}} and has an established growth/partnership channel. ADT's National Partner Program is a simple way to monetize referrals: your team sends live transfers or qualified homeowner introductions, and ADT handles sales, installation, and customer service end-to-end. Compensation varies by agreement, but is typically structured as a strong per-close commission. Are you the right person to discuss partnerships at {{Company}}, or should I speak with someone else? — {{SenderName}}

Follow-up 1

Hi {{FirstName}} — quick follow-up. If partnerships sit with another leader at {{Company}}, happy to connect with the right person. This program is built for national brands that already reach homeowners at volume.

Follow-up 2

{{FirstName}}, should I close the loop on this, or is it worth sending over a one-page overview of the partner model?

Email Example #2

Stronger "Why You" Personalization

Subject A

For {{Company}}'s homeowner customer base

Subject B

Monetize referrals without adding ops

Email Body

Hi {{FirstName}} — saw {{SpecificVerifiedDetail}} (ex: "multi-location coverage" / "partner program" / "homeowner focus") and it stood out as a strong fit. With ADT's National Partner Program, partners introduce qualified homeowners and ADT manages fulfillment end-to-end (sales + installation + service). The model is designed to scale without building infrastructure. Open to a brief conversation to see if this fits {{Company}}'s partnership strategy? — {{SenderName}}

Follow-up 1

If helpful, I can share a simple overview of how partners send introductions (live transfer or lead submission) and how tracking/attribution works.

Follow-up 2

Who is best to route this to internally — Partnerships, BD, or Growth?

Email Example #3

Executive Tone – Very Short

Subject A

National partner opportunity

Subject B

ADT x {{Company}}

Email Body

Hi {{FirstName}} — reaching out because {{Company}} already serves homeowners at scale and this partner model fits cleanly. You send qualified introductions. ADT handles sales, installation, and service. Partners earn per-close commissions (varies by agreement). Worth a quick 10–15 minutes, or should I send details to the right person? — {{SenderName}}

Notes on Tone & Positioning

•This is not framed as "affiliate marketing."
•We avoid hype, guarantees, and unverified claims.
•Personalization is based on verifiable public information to maintain credibility.
•Every message is built to feel like a real partnership conversation, not mass outreach.

Authorized Dealer Program

Recruitment campaigns for aspiring business owners

Core Message

Dealer Ad #1 – "Build a Dealer-Owned Security Business"

Approved

Primary Text

Build a real business with the most trusted name in smart home security. The ADT Authorized Dealer Program gives you the training, backend systems, and fulfillment infrastructure to scale on your own terms.

Headline (Primary)

Build Your Empire

Headline (A/B Variant)

Build a Dealer-Owned Security Business

Description

Backed by a Premium Platform

Call to Action

Start Your Application

Framework

Dealer Ad #2 – "Dealer Growth Framework"

Approved

Primary Text

Successful dealers follow a system — not guesswork. ADT's dealer framework is built around: • Structured training • A supported launch process • Scalable execution This is a business model, not employment, designed for operators who want long-term growth.

Headline (Primary)

Dealer Growth Framework

Headline (A/B Variant)

Train → Launch → Scale

Description

Learn ADT expertise, best practices & platforms.

Call to Action

Apply to Become a Partner

Operations

Dealer Ad #3 – "Build a Real Security Company"

Approved

Primary Text

ADT is expanding its Authorized Dealer network. This program is built for experienced sellers, installers, and operators who are ready to scale a professional security business with the support of a proven platform. You bring execution. ADT provides the systems, training, and infrastructure to help you grow.

Headline (Primary)

Build a Real Security Company

Headline (A/B Variant)

Training, Infrastructure, and Support to Scale

Description

Training, infrastructure, and support to help you scale.

Call to Action

Apply Now

Ownership

Dealer Ad #4 – "Own the Business. Control the Growth."

Approved

Primary Text

No franchise fees. Uncapped growth. Total ownership. Build a dealer-owned home security business backed by one of the most trusted brands in the industry. This opportunity is designed for experienced operators who want: • World-class training & onboarding • Backend infrastructure & fulfillment support • The autonomy to sell, install, and scale

Headline (Primary)

Own the Business. Control the Growth.

Headline (A/B Variant)

No Franchise Fees. Uncapped Growth.

Description

No franchise fees. Uncapped growth. Total ownership.

Call to Action

Start Your Application

Empire

Dealer Ad #5 – "Build Your Empire"

Approved

Primary Text

Headline (Primary)

Build Your Empire

Headline (A/B Variant)

A National Partner Model Built for Scale

Description

A national partner model built for scale.

Call to Action

Start Your Application

Confidential Internal Document • ADT Authorized Dealer Program • 2026

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