
Algorithms can't install alarm systems. Robots can't climb ladders. AI can't shake a customer's hand. Own a full-service security business that's built to last.
Every day there's a new headline: AI replacing writers, designers, programmers, and accountants. But here's what AI can't do:
AI can't knock on a door, walk a homeowner through their security needs, or build the trust that closes deals. Sales is human.
AI can't mount cameras, run wires through walls, program panels, or troubleshoot on-site. Installation requires hands, ladders, and problem-solving.
When something needs fixing, a technician shows up. When a customer has questions, a human answers. AI can't replace relationships.
The home security industry isn't getting disrupted — it's growing. And it needs business owners who can sell, install, and service. Not algorithms.
US Home Security Market
Annual Industry Growth
Customers Trust ADT
Dealer Gross Profit Potential
While tech startups burn cash chasing AI dreams, ADT dealers collect checks from day one. No venture capital. No runway. No pivot. Just profit.
As an ADT Authorized Dealer, you own and operate a full-service security company.
Find customers, close deals, and grow your pipeline. Homeowners, renters, small businesses — the demand is everywhere and you capture it.
You or your team handle the physical installation — mounting equipment, running wires, programming systems. This is where the real work happens.
Build long-term customer relationships. Handle service calls, maintenance, and upgrades. Happy customers refer more customers.
Leverage 150+ years of brand recognition. Customers already know and trust ADT.
World-class training to get you and your team up to speed fast.
ADT runs the 24/7 monitoring center. You install, they watch.
Get paid weekly for completed installations. Predictable cash flow.
This isn't a job disguised as a business. It's a real company that you build, run, and own.
| Subway Franchise | McDonald's Franchise | ADT Dealer | |
|---|---|---|---|
| Investment | $200K+ | $1.5M+ | $10K–$15K* |
| Royalties | 8–12% | High | 0% |
| Control | Low | Limited | Full |
| Profit Potential | Varies | Varies | $240K+ |
| Inventory | Required | Required | Minimal |
| Storefront | Required | Required | Not Required |
*Working capital for your business operations. Not a fee paid to ADT.
This isn't a "make money online" scheme. It's a real business that requires real work.
You might be a fit if:
We're not for everyone. And that's the point. ADT is selective about who joins the dealer network because your success is our success.
This is YOUR money for YOUR business — not a fee to ADT. It covers recruiting, marketing, equipment, and operating expenses while you ramp up.
You'll need to do installations yourself or build a team of technicians who can. This is a hands-on business — the install is where value is delivered.
Most states require a license to install security systems. We'll guide you through what's needed in your area and help you get compliant.
You're building a company. That means hiring, training, selling, managing, and grinding — especially in the early days. If that excites you, you're in the right place.
Years as a Trusted Security Brand
Paid to Dealers in 2025
States with Nationwide Coverage
AI is moving fast. So are we. Prime territories are being claimed — see if yours is still open.
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