Smart Home Security
The AI-Proof Business Model

While AI Replaces Jobs,
Security Dealers Are Hiring.

Algorithms can't install alarm systems. Robots can't climb ladders. AI can't shake a customer's hand. Own a full-service security business that's built to last.

The Truth About Automation

AI Is Coming for White-Collar Jobs. Not This One.

Every day there's a new headline: AI replacing writers, designers, programmers, and accountants. But here's what AI can't do:

Sell Face-to-Face

AI can't knock on a door, walk a homeowner through their security needs, or build the trust that closes deals. Sales is human.

Install the System

AI can't mount cameras, run wires through walls, program panels, or troubleshoot on-site. Installation requires hands, ladders, and problem-solving.

Service the Customer

When something needs fixing, a technician shows up. When a customer has questions, a human answers. AI can't replace relationships.

The home security industry isn't getting disrupted — it's growing. And it needs business owners who can sell, install, and service. Not algorithms.

Market Opportunity

A "Boring" Industry With Exciting Margins.

$0B

US Home Security Market

0%+

Annual Industry Growth

0M+

Customers Trust ADT

$0K+

Dealer Gross Profit Potential

While tech startups burn cash chasing AI dreams, ADT dealers collect checks from day one. No venture capital. No runway. No pivot. Just profit.

How It Works

You Run the Business. ADT Powers the Backend.

As an ADT Authorized Dealer, you own and operate a full-service security company.

01

You Sell

Find customers, close deals, and grow your pipeline. Homeowners, renters, small businesses — the demand is everywhere and you capture it.

02

You Install

You or your team handle the physical installation — mounting equipment, running wires, programming systems. This is where the real work happens.

03

You Service

Build long-term customer relationships. Handle service calls, maintenance, and upgrades. Happy customers refer more customers.

What ADT Brings to the Table

Brand Trust

Leverage 150+ years of brand recognition. Customers already know and trust ADT.

Training & Onboarding

World-class training to get you and your team up to speed fast.

Monitoring Services

ADT runs the 24/7 monitoring center. You install, they watch.

Weekly Funding

Get paid weekly for completed installations. Predictable cash flow.

True Ownership

You Own It. You Build It. You Keep the Profits.

What You DON'T Have

No franchise fees (save $50K+ instantly)
No royalties (keep 100% of your margins)
No corporate overlords telling you how to run your business
No cap on how big you can grow

What You DO Have

Your own full-service security company
Your own team — sales reps, installers, support staff
Your own territory with real customers
Your own equity — build an asset you can sell

This isn't a job disguised as a business. It's a real company that you build, run, and own.

Smart Money Move

Stop Buying Jobs. Start Building Assets.

Subway FranchiseMcDonald's FranchiseADT Dealer
Investment$200K+$1.5M+$10K–$15K*
Royalties8–12%High0%
ControlLowLimitedFull
Profit PotentialVariesVaries$240K+
InventoryRequiredRequiredMinimal
StorefrontRequiredRequiredNot Required

*Working capital for your business operations. Not a fee paid to ADT.

Is This You?

Built for Operators, Not Opportunity Seekers

This isn't a "make money online" scheme. It's a real business that requires real work.

You might be a fit if:

You have $10K–$15K in working capital to get started
You're ready to build and manage a team (sales reps + installers)
You want to own a real business, not collect a paycheck
You're not afraid of physical, hands-on work
You can get licensed in your state (or already are)
You're hungry to build something that lasts

We're not for everyone. And that's the point. ADT is selective about who joins the dealer network because your success is our success.

Requirements

What It Takes to Get Started

$10K–$15K Working Capital

This is YOUR money for YOUR business — not a fee to ADT. It covers recruiting, marketing, equipment, and operating expenses while you ramp up.

Ability to Install (Or Hire Installers)

You'll need to do installations yourself or build a team of technicians who can. This is a hands-on business — the install is where value is delivered.

Licensing (State Dependent)

Most states require a license to install security systems. We'll guide you through what's needed in your area and help you get compliant.

Leadership & Hustle

You're building a company. That means hiring, training, selling, managing, and grinding — especially in the early days. If that excites you, you're in the right place.

By The Numbers

Trusted for Over a Century

150+

Years as a Trusted Security Brand

$400M+

Paid to Dealers in 2025

50

States with Nationwide Coverage

Limited Territories

Check If Your Territory Is Still Available

AI is moving fast. So are we. Prime territories are being claimed — see if yours is still open.

By clicking "Submit Application", you agree to receive recurring automated marketing text messages and calls from ADT Authorized Dealer Program at the phone number provided. Consent is not a condition of purchase. Msg & data rates may apply. Reply STOP to unsubscribe.

ADT Authorized Dealer

ADT Dealer opportunity is not a guarantee of income. Gross profit potential is based on sample historical dealer performance and will vary by market, team size, and individual execution. ADT does not guarantee earnings, sales volume, or business outcomes. Each dealer is an independent business operator.

*Bonus and incentive offers subject to terms and conditions. Not all applicants will qualify. Territory availability is limited and subject to approval.

© 2026 ADT Authorized Dealer Program. All rights reserved.

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